DIAPER CHANGING STATION
In Indonesia, baby facilities are rare. Parents often have to resort to extreme measures to change diapers for their babies.
A poster that’s more than a poster. All in all, more than 50 articles appeared in Indonesia’s most popular media channels. Earned media coverage was valued at nearly Rp640 million.
This idea was the most highly-awarded piece of work for Kao Indonesia (it won at AdFest, AdStars and Citra Pariwara).
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